Content
Stories
that
connects
deliever
Content
that connects
Stories
that deliver
Crush Editorial is an all-things-creative agency focused on B2C content marketing and communications. We do not follow the traditional agency model. We curate teams of experienced, top-of-the-masthead publishing and editorial creatives (wherever they are), so our clients get the best editors, journalists, copywriters, designers and illustrators (whatever the project).
We Do The
Dirty Work
We’re seasoned professionals who do the hard creative work — strategy, planning, writing, design — that businesses can’t (or don’t want to) do for themselves.
01
Lean By Design
Independent, experienced, reliable creatives. Say what? We’re an un-agency. Think of us as an in-house creative team, minus the expense or baggage.
02
Hands-on,
All-in, Agile
There are no account managers here. We work one-on-one with businesses — think of us as an extension of your team.
03
Who’s Best,
Not Who’s Available
We’re an anywhere/everywhere team curated through years of experience in publishing, advertising and marketing circles. Our network of creatives have worked with brands you love and businesses you trust, including the New York Times, USA Today, Disney, AirBnB, VICE, WebMD, Condé Nast Traveler, U.C. Berkeley, the San Francisco Chronicle, the Robb Report, Vanity Fair, and more.
No matter the industry, we dive in.
When we started ramping up the Take 5 Oil Change franchise business, we needed a highly-organized, thorough and curious person to dive into our existing operations material to create a framework and roadmap for developing an outstanding new Franchise Owner’s Manual.
Colleen embedded herself within all of our departments to learn the business – she needed little direction after brief introductions with team leaders and then she ran with it from there. Her team designed a complete and thorough manual that was critical to growing our franchise business.
This is a hardworking, all-in kind of team to work with on projects that require content and brand management.
Ted Rippey
Senior Vice President of Franchise Development
Driven Brands, Inc.
We’ve worked with Colleen and her team from the development of the Center for Sport brand to the launch of some of our most important programs.
She’s with us every step of the way, providing key strategic advice and developing creative assets that are critical to promoting awareness about the work we do — from our digital presence and brand management to annual reports and proposals. The Crush team feels like an extension of our team.
Eric Beverly
Director of Operations
Center for Sport
When asked to develop creative marketing for a Fortune 500 financial services firm, most agencies go the easy route — traditional, transactional, and (let's say it) boring.
But when Crush Editorial kicked off with us, the digital marketing team felt a breath of fresh air. Here was a firm whose creative approach was consumer-focused, not tradition-focused. In my change-resistant organization, they built a compelling business case for journalistic content marketing, showing us its potential to build consideration and ultimately drive to purchase. Within six months of launch, we'd won two advertising industry awards.
Now into our eighth year with Crush, we're utilizing their network of designers, illustrators, photographers, copywriters, technologists, and more. Their flawless execution and end-to-end ownership mindset keep us coming back and expanding scope.
And the most important part — business results. In studies with our research agencies, content marketing has shown to be the single most effective driver of consideration; another campaign had the highest conversion rate on our site — even topping traditional lead-gen landing pages. Doing the math on the business that's generated — our relationship with Crush is ROI-positive, and then some.
Beth Mayall-Traglia
Senior Director of Marketing
Farmers Insurance