Crush Editorial is an all-things-creative agency focused on B2C content marketing and communications. We do not follow the traditional agency model. We curate teams of experienced, top-of-the-masthead publishing and editorial creatives (wherever they are), so our clients get the best editors, journalists, copywriters, designers and illustrators (whatever the project).
We’re seasoned professionals who do the hard creative work — strategy, planning, writing, design — that businesses can’t (or don’t want to) do for themselves.
Independent, experienced, reliable creatives. Say what? We’re an un-agency. Think of us as an in-house creative team, minus the expense or baggage.
There are no account managers here. We work one-on-one with businesses — think of us as an extension of your team.
We’re an anywhere/everywhere team curated through years of experience in publishing, advertising and marketing circles. Our network of creatives have worked with brands you love and businesses you trust, including the New York Times, USA Today, Disney, AirBnB, VICE, WebMD, Condé Nast Traveler, U.C. Berkeley, the San Francisco Chronicle, the Robb Report, Vanity Fair, and more.
Senior Vice President of Franchise Development
Driven Brands, Inc.
Director of Operations
Center for Sport
But when Crush Editorial kicked off with us, the digital marketing team felt a breath of fresh air. Here was a firm whose creative approach was consumer-focused, not tradition-focused. In my change-resistant organization, they built a compelling business case for journalistic content marketing, showing us its potential to build consideration and ultimately drive to purchase. Within six months of launch, we'd won two advertising industry awards.
Now into our fifth year with Crush, we're utilizing their network of designers, illustrators, photographers, copywriters, technologists, and more. Their flawless execution and end-to-end ownership mindset keep us coming back and expanding scope.
And the most important part — business results. In studies with our research agencies, content marketing has shown to be the single most effective driver of consideration; another campaign had the highest conversion rate on our site — even topping traditional lead-gen landing pages. Doing the math on the business that's generated — our relationship with Crush is ROI-positive, and then some.
Senior Director of Marketing