I’ve worked in the publishing industry — books, magazines, newspapers, websites, you name it — for more than 25 years and helped start a scrappy, successful creative agency that illuminated the path to launching Crush Editorial. All of these experiences taught me that no matter how much businesses evolve, how much technology changes, or how many trends come and go (gaucho pants anyone?), everybody likes a good story.
And a good story can be told in three words, or 3,000. It can be told in a picture or an illustration, a logo or an Instagram post, or even an annual report.
The other thing I learned working in this business: creative talent alone is too capricious and unreliable to sustain consistently great teams and rewarding work. It takes people who are flexible and curious. It takes people with a rock-solid work ethic and emotional intelligence.
We work with creatives who are genuinely fascinated by what they do, intrigued by the clients and businesses we work with, and willing to do whatever it takes to get the work done no matter how big or small-seeming the job is. Otherwise, what’s the point?
Crush Editorial is the result of decades spent working with incredible editors, writers, designers, illustrators, photographers and other makers who burned out on the 9 to 5 agency grind or priced out of dwindling print and digital budgets. We are a team of hard-working, ass-kicking professionals who crazy-love what we do, and we never stop learning.
We keep it lean and interesting by selecting clients and projects that don’t feel like work.
Founder/Chief Enchilada Officer
We’ve recast the traditional publishing hierarchy and workflow to create top-notch content marketing and branding for clients. Our best work looks and feels different because we’re not selling, we’re delivering valuable experiences. We leverage decades of editorial acumen to create compelling, audience-driven content that makes a lasting impression. Because good content isn’t disposable — it’s evergreen. It’s a fundamental opportunity to connect and build community with a coveted audience.
Editing/Copy editing/Fact checking
Brand design and management
Brand collateral (print and digital)
* Our nutshell never stops growing. If you like what you see but need something different, ask us anyway. If we can’t do it, we know other badasses in our network who can.
Independent, experienced, reliable creatives at your beck and call. Say what? We’re an un-agency. Think of us as an in-house creative team, without the expense or baggage.
We’re an anywhere/everywhere team curated through years of experience in publishing, advertising and marketing circles.
There are no account managers here. We work one-on-one with businesses — think of us as an extension of your team.
Our people have worked with brands you love and organizations you trust, including:
Senior Vice President of Franchise Development
Driven Brands, Inc.
Director of Operations
Center for Sport
But when Crush Editorial kicked off with us, the digital marketing team felt a breath of fresh air. Here was a firm whose creative approach was consumer-focused, not tradition-focused. In my change-resistant organization, they built a compelling business case for journalistic content marketing, showing us its potential to build consideration and ultimately drive to purchase. Within six months of launch, we'd won two advertising industry awards.
Now into our fifth year with Crush, we're utilizing their network of designers, illustrators, photographers, copywriters, technologists, and more. Their flawless execution and end-to-end ownership mindset keep us coming back and expanding scope.
And the most important part — business results. In studies with our research agencies, content marketing has shown to be the single most effective driver of consideration; another campaign had the highest conversion rate on our site — even topping traditional lead-gen landing pages. Doing the math on the business that's generated — our relationship with Crush is ROI-positive, and then some.
Senior Director of Marketing