Tulane University Center for Sport

Marketing & Brand Communications, Brand Asset Management

Go ahead and ask: “What do y'all do for the Tulane University Center for Sport?”

We’re only half-joking when we say: “Whatever-ything.”*

Here’s an organization so busy doing the important work they do — caring for retired NFL players, leading national conversations about sports law, medicine and research, training elite college athletes, promoting the positive impact of support on communities (and so. much. more.) — their team didn’t have a whole lot of spare time to sit around thinking about core brand values, logos, mission statements or annual reports. So we dove head-first into their daily operations to understand how they work, what they do, and what they needed (which was: edverything). And we’ve done just about everything, from developing and maintaining a brand style (working within Tulane’s rigorous brand guidelines) to external communications (think: brand collateral, proposals, website content, social media strategy).

We’re only half-joking when we say: “Whatever-ything.”*

Here’s an organization so busy doing the important work they do — caring for retired NFL players, leading national conversations about sports law, medicine and research, training elite college athletes, promoting the positive impact of support on communities (and so. much. more.) — their team didn’t have a whole lot of spare time to sit around thinking about core brand values, logos, mission statements or annual reports. So we dove head-first into their daily operations to understand how they work, what they do, and what they needed (which was: edverything). And we’ve done just about everything, from developing and maintaining a brand style (working within Tulane’s rigorous brand guidelines) to external communications (think: brand collateral, proposals, website content, social media strategy).

Every week, it’s something new — the launch of a new program (like Tulane University Center for Brain Health or the Masters in Sport Studies), a health screening, a conference, a presentation. And we’re right there with them, anticipating needs, providing operational support, and delivering … whatever-ything*.

* Okay, okay, we made this word up.

Every week, it’s something new — the launch of a new program (like Tulane University Center for Brain Health or the Masters in Sport Studies), a health screening, a conference, a presentation. And we’re right there with them, anticipating needs, providing operational support, and delivering … whatever-ything*.

* Okay, okay, we made this word up.

We do it all partly because it’s what we do, but mostly because we really, truly believe in what the Center for Sport is doing.

We do it all partly because it’s what we do, but mostly because we really, truly believe in what the Center for Sport is doing.

What The Client Says

We’ve worked with Colleen and her team from the development of the Center for Sport brand to the launch of some of our most important programs.

She’s with us every step of the way, providing key strategic advice and developing creative assets that are critical to promoting awareness about the work we do — from our digital presence and brand management to annual reports and proposals. The Crush team feels like an extension of our team.
Eric Beverly

Director of Operations

Tulane University Center for Sport

Other Projects